Password. And the company want us all to do the same. As one of America’s favorite ice cream makers, you may not have expected this impassioned declaration when it was posted last week. Ben & Jerry's Statement On BLM Protests Is A Model For Corporations Music They added that the ‘toxic seeds’ of racism were planted in America when the first enslaved people arrived on the continent in 1619, and went on to list the names of other black people who have been unjustly killed – including Ahmaud Arbery, Breonna Taylor and Trayvon Martin. Sign In. Protests have been taking place across globe following George Floyd's death. With a message of support for the Black Lives Matter movement in the strongest possible terms, Ben & Jerry’s continues its track record of dialed-in advocacy. For the most part, they’ve been less vague than in years past, which is a good thing. ‘I don’t even like Ben and Jerry’s ice cream that much, but I might try it out more because I have newfound respect for a company that has the balls to call out truth.’. MORE : How to cope if you feel overwhelmed and helpless in the face of racism, MORE : White people – this is why it’s vital you speak out against racism, even if you’re scared, MORE : What Comes Next: Travelling will enter a ‘new normal’ but it might be better for us in the long run. Ben & Jerry's throws staunch support behind BLM protest SPOTTED: the insights behind the ads Social media has been blanketed with black squares and statements in response to the Black Lives Matter protests sweeping the US. Ben & Jerry’s is calling on its fans and consumers to help put an end to white supremacy in the wake of George Floyd’s death. They also called for Congress to pass H.R. However, in a sea of public statements, Ben & Jerry’s managed to … Every other basic response: “We stand with our black employees :)” Ben & Jerry’s: “WE GOTTA FUCKIN SMASH WHITE SUPREMACY. In no uncertain terms, the brand called for the dismantling of white supremacy. 40, a piece of legislation sponsored by Texas Representative Sheila Jackson Lee that will study the idea of reparations … The ice cream company issued a call to action in a letter posted on its website Thursday and informed readers why this country needs to make sure that black lives matter . This can also be the time when model mentions peaked. They sent receipts and the chopper,’ said @JusAire. Ben & Jerry’s responded to 568 tweets towards a complete of 542,841 mentions, maintaining their response charge at solely 0.10%. tried and failed in 2017 to evoke the BLM movement by airing a three-minute ad that depicted Kendall Jenner, ... was one of the experts McCarthy called to help Ben & Jerry’s draft its response. It’s not the first time the progressive food company has come out in support of social issues, but the online response was swift. Ben & Jerry’s is once again stepping into the political ring, scoops blazing. ben & Jerry’s statement is by far the best statement i have ever read pic.twitter.com/BvzR6Vn2Wp — ً (@bloodlineyuna) June 2, 2020. “The murder of George Floyd was the result of inhumane policy brutality that is perpetuated by a culture of white supremacy. Image Source: Ben & Jerry’s c/o WSJ. All of us at Ben & Jerry’s are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. Four years ago, Ben & Jerry’s publicly stated their support for the Black Lives Matter movement. Read the Ben & Jerry's corporate statement about Black Lives Matter, the killing of George Floyd, and Trump's response:. We have to speak out,” the statement begins, directly attributing Floyd’s death to the officers involved in his arrest. They matter because they are children, brothers, sisters, mothers, and fathers. By now you’ve likely seen a number of official statements from big corporate entities acknowledging the nationwide protests calling for justice for George Floyd and an end to police violence. “All of us at Ben & Jerry’s are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by … Stay signed in. Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning. ‘Ben & Jerry’s didn’t send their prayers. Nike, Adidas, Netflix, Ben & Jerry's and more show support for Black Lives Matter. ‘What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning.’. That the Department of Justice to reinvigorate its Civil Rights Division as a staunch defender of the rights of Black and Brown people.Â. 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Adding to their repertoire of controversial stances which include marriage equality, climate change, and even supporting former presidential candidate Bernie Sanders, the ice cream … Don't chuck it - all you need is a piece of bread, Teenager contacts Nando's on a daily basis to get them to put chicken burger on the menu, ‘This is the template for corporate responses going forward or they’re being disregarded.’. “The police officer who put his knee on George Floyd’s neck and the police officers who stood by and watched didn’t just murder George Floyd, they stole him,” continues the statement, before taking some time to offer insight into America’s troubling history with race. Official site for Ben & Jerry's super premium ice cream, greek frozen yogurt, frozen yogurt, and sorbet. Greater Than Ice Cream: Ben & Jerry’s Stands Out as BLM Ally . The ice cream company, which has not … Ben & Jerry's pledges support for defunding the police on Juneteenth, explains movement | Fox News Fox News As well as calling for the officers involved in George Floyd’s killing to be brought to justice, the company says that everyone must take on the ‘complicated work’ of delivering justice for all the victims of violence and racism at the hands of the state. Instagram Feed of Ben and Jerry Instagram Feed of Ben and Jerry Ben & Jerry’s does not opt to stay silent. But Ben & Jerry’s has a track record of supporting issues of equality, including their vocal support of the Black Lives Matter movement in 2016. For President Trump to disavow white supremacists and nationalist groups. October 6, 2016 Why Black lives matter. Companies across the music industry also went dark all day, in what was dubbed #BlackoutTuesday.  To create a national task force that would draft legislation aimed at ending racial violence and increasing police accountability. 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How the ice cream manufacturer’s vocal support of BLM and migrants brings its mission statements to life. The company also has a tradition of forward-thinking initiatives, most recently coming to an agreement with migrant workers in Vermont that helped to ensure better working conditions and wages. The daily lifestyle email from Metro.co.uk. ‘Today, we want to be even more clear about the urgent need to take concrete steps to dismantle white supremacy in all its forms,’ they added. Get in touch: metrolifestyleteam@metro.co.uk. ‘Unlike most companies and organizations, Ben & Jerry’s is not taking half measures or trying to post a generic, meaningless corporate statement about the death of George Floyd,’ added @NumbersMuncher. Clearly a line is being drawn in the sand and corporations are trying to enter the conversation. They matter because the injustices they face steal from all of us — white people and people of color alike. For Congress to commission a study into the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies. Ben & Jerry’s … An impassioned call from Ben & Jerry’s. 3 Responses to “Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400” Jacquie says: June 3, 2020 at 10:37 am How ironic that Edelman issues its trust survey and then lays off hundreds of employees. Ben & Jerry’s is taking a stance against the police brutality that’s been plaguing the black community. In 1978, they started making ice cream together in Burlington, Vermont. "All of us at Ben & Jerry's are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response … For corporations that are still crafting a statement, and there are many right now according to WaPo, Ben & Jerry’s official statement, which was issued yesterday on Twitter, offers a solid reference point. Standing out in this vanilla-bland crowd is ice cream company Ben & Jerry’s, which posted a lengthy and pointed message on its website blaming … The times of political ambiguity in corporate America have changed. The ice-cream company took a break from launching fun and quirky flavours to post a powerful statement calling for the dismantling of white supremacy. Vermont-based ice cream purveyor Ben & Jerry’s released a statement declaring its support for the Black Lives Matter movement. We have to speak out. What happened to George Floyd in Minneapolis is the fruit borne of toxic seeds planted on the shores of our country in Jamestown in 1619, when the first enslaved men and women arrived on this continent. On Tuesday 2 June, Ben and Jerry’s released a statement on its website, saying that the company is “outraged” over the killing of Mr Floyd and “the continued violent response … Black lives matter. Ben & Jerry’s ensures that 85% of their buyer queries are all the time responded to inside a day, most incessantly between Eight am and 1 pm. So take not big brands – this is how to use your platform to enact change, rather than posting something performative for clicks. ‘The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy,’ reads a statement on the company website, which they also shared across social media platforms. Ben & Jerry's, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that "overtly support him." While most brands have already gone back to their regular social media programming after Blackout Tuesday (which took place on June 2), Ben & Jerry’s hasn’t stopped posting about relevant issues. Savvy mum saves £2,000 a year on groceries with yellow sticker bargains, Brown sugar dried and clumped together? I scream for ice cream. This all comes in response to the ongoing protests of the murders of George Floyd, Ahmaud Arbery, Breonna Taylor, and others who have recently lost their lives to police violence. Ben & Jerry's have shared their outrage following the tragic killing of George Floyd, by publishing a powerful statement, outlining how we must ‘dismantle white supremacy'. 40, which relates to studying appropriate remedies and reparations for people of color, and supporting Floyd’s family’s call for a national task force to draft bipartisan legislation aimed at ending racial violence. The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy. https://t.co/YppGJKHkyN pic.twitter.com/YABzgQMf69, — Ben & Jerry's (@benandjerrys) June 2, 2020. “All of us at Ben & Jerry’s are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. Ben & Jerry’s — which is owned by the massive consumer goods brand Unilever but retains “autonomous subsidiary” status — has long been a supporter of Black Lives Matter, first issuing public support for the movement in 2016. Ben & Jerry's also noted four concrete actions that they are advocating for, including asking President Donald Trump to "[disavow] white supremacists and nationalist groups that overtly support him." BLACK LIVES MATTER. Nike: brand encourages public to provoke change. Yesterday, Viacom — which owns Comedy Central and Nickolodeon — suspended programming for a full eight minutes and 46 seconds in tribute to George Floyd and the greater BLM movement, Nike released an ad calling on Americans to recognize that racism is a problem in America (which moved Adidas, their biggest competitor, to re-share it), and the Washington Post reported that companies from Peloton to Netflix issued statements recognizing the need to stand up to the injustices of racism. Peace, Love, & Ice Cream. While many brands have been criticised for weak or vague statements in response to the global protests about racial injustice, Ben & Jerry’s certainly can’t be accused of that. Sign in to continue. Email address. Additionally, Ben & Jerry’s offered a three-point plan on how we can collectively seek justice for the victims of state-sponsored violence and racism, which included establishing a formal process of nationwide healing and reconciliation, the passage of H.R. For some, the commitment may prove genuine, for others it might be lip service — time (and hiring practices and wages and donations) will tell. Ben Cohen and Jerry Greenfield have been friends since middle school. Floyd is the latest in a long list of names that stretches back to that time and that shore.”. “Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end.” As the statement nears its close, it reads, “We have to use this moment to accelerate our nation’s long journey towards justice and a more perfect union.”. ‘Ben and Jerry’s had balls to use the words “BLACK” and “WHITE SUPREMACY” in their official corporate statement,’ wrote @SpeakerShinjini. Ben & Jerry's is a company known for supporting causes of equity and equality, and now they've come forward with a message about dismantling white supremacy. by Emmet McGonagle. Where previously, corporations avoided involvement in politics and social issues, today’s world has reached a point where silence is no longer an option. Others praised the company for being direct and not avoiding the difficult subject matter. Although many businesses choose to remain neutral when it comes to matters of politics, ice cream company Ben & Jerry’s have a history of weighing in on trending movements.  The rest of the statement called for four direct actions: It’s not what you might expect from a humble ice-cream brand, and the reaction online has been enormous. Ben & Jerry's call for a dismantling of white supremacy was clear, definitive, and specific. Ice-cream brand Ben & Jerry's posted a direct statement in response to the protests, calling for the dismantling of white supremacy. 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